Events 10×10  Introduction

Ten years' breeding, testing and cultivating, Xintiandi is reborn like a butterfly breaking out the cocoon. Ten years' searching, creating and accumulating, Xintiandi is spreading its culture of humanity all around. Shanghai Xintiandi, makes a remarkable history with ten years' Shanghai Reinvented.

Shanghai Xintiandi 10th Anniversary Limited Edition Souvenirs Savor the Trace of Shikumen

Whenever we talk about Shikumen, recollections of the stone-framed front gate, solid wood windows, grey bricks and grey paved flagstones come alive. It is an eternal cultural icon!

10 years' Xintiandi represents the essence of contrast: Classic style/Modern fashion; Eastern taste/ Western lifestyle; Past/Future. It is the symbol of Shanghai culture and a beginning of new lifestyle. Shanghai is reinvented.

In 2011, Shanghai Xintiandi cooperates with 10 famous brands to offer 10 limited edition souvenirs for its 10th anniversary celebration. The ten souvenirs will refresh all our ten years' memories of Xintiandi.

Keep your eyes out for limited edition souvenirs coming up in the shopping season starting this July!

Fashion Designers Exhibition
Shanghai Reinvented.This fashion designers exhibition will be displaying iconic fashion pieces from ten talented designers. This is an opportunity for viewers to have a face-to-face conversation with the cross-cultural designers.

Exhibition includes chinese designer from OneByOne Studio, La Vie, Uma Wang, Even Penniless, Content, group of talented fashion design labels Dbhk, Japanese women's wear Yuki Torii, London style bag Doors By Jas. M. B. , fashion and city concept brand Alter.

Shanghai Reinvented -
Shanghai Reinvented -- "Me and Xintiandi" Exhibition was held at the Xintiandi South Plaza as a celebration of the 10th Anniversary of the establishment of Shanghai Xintiandi.

During the night of the event opening, there were 10 celebrities from architecture, arts, and culture industries presenting their creative works both as birthday gifts to Xintiandi and to demonstrate their precious memories that they shared with Shanghai Xintiandi in the past 10 years. To name a few of the artists who were present: Chief Designer of Shanghai Xintiandi, Benjamin Wood; famous Hong Kong Director, See-Yuen Ng; Master of Liuli arts, Loretta Yang; Qiong Er Jiang, founder of "Shang Xia" in China together with the Hermes Group; Ashin and No2good, founders of the chic brand Stay Real; Chinese designer Jenny Ji; Shoubai Li, Mr. "Shikumen" ; and renowned pianist Yundi Li.

"Me and Xintiandi" Exhibition opened a series of the Shanghai Xintiandi 10th anniversary events. It was a beautiful review of the growing path of Shanghai Xintiandi in the past 10 years, as well as a brand new starting point for a sustainable development in the future.

Grossover 10×10  Shanghai Xintiandi 10th Anniversary Limited Edition Souvenirs Savor the Trace of Shikumen

Whenever we talk about Shikumen, recollections of the stone-framed front gate, solid wood windows, grey bricks and grey paved flagstones come alive. It is an eternal cultural icon!
10 years' Xintiandi represents the essence of contrast: Classic style/Modern fashion; Eastern taste/Western lifestyle; Past/Future. It is the symbol Shanghai culture and a beginning of new lifestyle. Shanghai is reinvented.
2011, Shanghai Xintiandi cooperates with 10 famous brands to offer 10 limited edition souvenirs for its 10th anniversary celebration. Ten souvenirs will refresh all our ten years' memories of Xintiandi.
Keep your eyes out for limited edition souvenirs coming up in the shopping season starting this July!

Shanghai Xintiandi X Smudge Limited Umbrella
Wandering through the cosmopolitan Shanghai and passing by modern buildings, can you remember the small but graceful Shikumen houses?
Shanghai Xintiandi is an oasis; you may slow down your walk and take a deep breath of freedom here.
Smudge Fashion Center, established by pop star JJ, promotes a 10th anniversary umbrella. The grey bricks of Shikumen are printed on the umbrella - a greeting to insistence of traditional culture in social diversity nowadays.
From Aug 25 to Aug 31, spend a combined total of RMB 888 at Xintiandi Style retailer in a single day and receive for free.(gifts are distributed while stocks last)

Shanghai Xintiandi x Staryeal Little Mouse with a Crown T-shirt
If an alien wanted you to be his guide in the hope of getting familiar with Shanghai within just one day, then where would you be showing him around? The answer could be the Bund, the Oriental Pearl Tower, the EXPO China Pavilion, etc. Nevertheless, if you wanted to give him a thorough understanding of the life, entertainment, fashion and aesthetics in Shanghai, the only answer had to be: Xintiandi!
At the 10th anniversary of Xintiandi, Ashin and NO2GOOD, the brand designers of StayReal, have designed a T-shirt named "Little Mouse with a Crown in Shanghai", a Xintiandi limited edition.
Come and enjoy the tour in Xintiandi with little mouse as your guide!
From July 25 to Aug 4, Spend a combined total of RMB 888 at Xintiandi Style retailer in a single day and receive for free.(gifts are distributed while stocks last)

Shanghai Xintiandi x Moleskine Xintiandi 10th Anniversary Limited Notebook

Gray paved flagstones, melodic jazz, arched stone doorways, evening cocktail, even the brass door knockers are reminiscent of days past. This is Xintiandi, a synonym of trend, global culture, entertainment and taste.
Moleskine, the heir of the Italian legendary notebook, represents a blend of culture, travel, memory, creativity and unique identity. The tailor-made Xintiandi Shikumen edition is a special souvenir for celebrating Xintiandi's 10th Anniversary and its Shanghai culture.
From Aug 5 to Aug 14, Spend a combined total of RMB 888 at Xintiandi Style retailer in a single day and receive a pocket size Moleskine notebook for free.

Shanghai Xintiandi x Demeter Fragrance Library Perfume Shikumen

What's the smell of Shikumen?

Dew dripped on the flagging in misty mornings and splashed pleasant fragrance.
It's a combination of the past and the future with the aroma of the past century.
Demeter, a noted perfume brand from New York, meticulously produces a unique perfume for Shikumen. It is the first time for Demeter to work out a fragrance related to Shanghai. "Simple and long-lasting" is the message to be delivered by the perfume.
From July 25, Perfumes are available for sale at Xintiandi Gift Shop.
Xintiandi Gift Shop: North Block Xintiandi (near Xingye Rd)
T;(8621)63266299
*gifts are available while stocks last

Shanghai Xintiandi x Xintiandi Postal Station Commemorative Shikumen Postcard

When people walk into the lanes of Shikumen buildings in Shanghai Xintiandi, they walk on the same gray flagstones and see the same red and black bricks, lacquered doors and Baroque doorframes as those who walked there generations and generations before them.
A collection of commemorative postcard which represents the cooperation with Xintiandi Postal Station is the best testimony of those days in Xintiandi Shikumen.
From July 25 to Aug 31, spend RMB 288 or more a day at Shanghai Xintiandi or Xintiandi Style to receive a free postcard.
From July 25 2011, Xintiandi Postcards/Stamps are available for sale at Xintiandi Gift Shop.
Xintiandi Gift Shop: North Block Xintiandi (near Xingye Rd)
T;(8621)63266299
*gifts are available while stocks last

Shanghai Xintiandi x Zen LiftstoreColor Painting of the Marked Xintiandi

Layers and layers of moss on the brick walls.
Walking slowly through the long Shikumen alleys.
Back and forth, up and down.
Looking at an attractive lady in the picture.
A gorgeous and melodious atmosphere, with smiling faces.
Here, time goes backward.
Xintiandi, a colorful decade.
In the celebration of the 10th anniversary of Xintiandi, Li Shoubai, the artist of Zen Lifestore, specially created the gorgeous-color painting, the Marked Xintiandi.
From Aug 15 to Aug 24, Spend a combined total of RMB 888 at Xintiandi Style retailer in a single day and receive for free.
Xintiandi Gift Shop: North Block Xintiandi (near Xingye Rd)
T;(8621)63266299
*gifts are available while stocks last

Liuli, the heart of transparency.
Shikumen, A Mirror of History.
Azure stone always carries the stories of Shikumen, Joyful or Sad.
As time passes,
Appearance may change, but,
Elegance, taste and connotation may not.
Mr. Changyi, an artist of Liuli, by absorbing ideas from nature, created a new appetizer, fountain of the summer, at TMSK restaurant inside Xintiandi. The dish shall guide you through the summer in leisure and elegance.

Shanghai Xintiandi X YAANG Shikumen Necklace

Knock on a door in Xintiandi. Perhaps you'll hear the echo of history.
Open the doors. There is neither a living room nor Tingzijian. There are only surprises and innovation.
YAANG, founded by designer Wang Yang, presents a borderless design concept of "foothold in China, facing the whole world". A special necklace with a Shikumen element merges the oriental humidity with western boldness. It presents the experience of living in a Shikumen.
Coming Soon!