JAMES JOYCE COFFETEL, Platinum group is one of the most innovative and influential enterprises in China. It focuses on the field of experience consumption. Its business covers hotels, apartments, coffee chains, art public welfare platforms, high-end customized travel agencies, etc. it is also the enterprise with the largest number of hotel brands in China. At present, it has 22 brands, 80 million members and more than 3700 stores, covering more than 300 cities in China. Its business has expanded to Southeast Asia, Europe, Africa and other overseas markets.
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???? As one of the middle end hotel brands of platinum group, the hotel is the world's first high-end hotel brand with perfect combination of cafe culture and hotel ? Caf é+ Hotel's coffetel concept, with the value proposition of 'enjoying life with pleasure', creates an unprecedented hotel category, strives to create a new investment mode of perfect win-win between investors and brands, and a new lifestyle of emotional interaction between consumers and hotels, so as to create 'ordinary existence on the journey' for business travel customers