New?Binkai?Shipu?Hotel?(Enshi?railway?station?store) Enshishi, the humanistic hotel of newbinkey hotel group, which advocates 'simple but extraordinary, is the style' for life and beauty, is different from the market positioning of traditional Hotels with 'accommodation' as the core. Shipu believes that hotels are not only a single product like accommodation, but also convey the enduring Oriental humanistic aesthetics to customers through the aesthetic design experience of all products in the hotel, Through the design of new life style in the residential space, with the aesthetic view of returning to the original, the simple design language of art and humanity and the Oriental, more people from the same road are gathered because of 'beauty' and 'unity of mind'. This is a new attempt made by Xipu in the continuous product iteration. Xipu aims to advocate a simple and comfortable way of life, to purely reflect the taste, and to feel the ultimate feeling of returning to nature in Xipu's travel experience.